Advertising is a multi-billion dollar industry. It can have a huge impact on your brand and its overall success. But did you know that there are many psychological factors that go into creating a successful advertising campaign?
Advertising is a powerful communication tool that mostly depends on psychology to deliver a message. It’s one of the most popular forms of marketing that is used to promote or sell something, usually a business’s product or service.
In Latin, “ad vertere” means “to turn toward”; which reflects on the fact that the purpose of any advertising campaign is to get you to “turn” your head toward the ad, and make a purchase.
So how can you use psychology to create a successful ad campaign? It’s pretty simple, really. You just need to know what makes people tick!
Anyone who has ever taken a psychology class in college will tell you that it’s one of the most interesting subjects to study. Why? Because people are complex creatures with complex minds, and understanding how they think and what they want can be fascinating.
That starts by studying the human mind and its functions, especially those affecting behavior in a given context. Try your best to actually understand who your perfect customer is, what their lifestyle is like, and how can your product or service be a part of that lifestyle.
So to initiate the process of learning about your perfect customers, marketers need to do some deep market research, which will give them the insight they need.
It’s that process of gathering, analyzing and interpreting information about consumers which helps marketers understand what’s going on in their life and how they can improve that.
Some businesses stop there. They collect all of the information and conduct all of those long surveys, and do NOTHING with the results, which honestly is such a waste.
A really smart marketer would utilize these data with some simple effective psychology tricks that will get the attention of those specific targeted consumers.
The aim of any business is to sell products and make money. The more people that buy a product, the more money the company makes. But there are many other businesses out there selling similar products.
We are living in the age of information, where consumers have more access to data than ever before. This means that it’s no longer effective to just shout loudly about your brand and product hoping that people will notice you.
So that is where all of the “psychological advertising black magic” happens. It’s that time now to convince consumers that you’re in fact the best solution for their problem, your product or service is somehow all what they’ve been waiting for.
As Storm Jameson once said “Great advertising is the expression of deep emotional sincerity.”
This is brought to you by Dina; I’m a Business Development Specialist here at MI. Tune every week where we share our views on different business related topics.
